Monday, February 13, 2012

Neo-Colonialism: Valentine's Day in Pakistan

Apparently the British left the divided sub-continent, but their superiority stays. We are still a victim of cultural colonialism, as is also stated by Imran Khan in his Book "Pakistan; A Personal History".

Valentine's day is a full fledged part of our culture thanks to the media! because 'love' is in the air because its 'on air' on every channel. One argument that one gets to hear in favor of this day is: whats the big deal, after all its all about "love". The thing is that its not about love its about the detriment of our religious/cultural and social values. Because our religion states that each day is a day of love for a Muslim. A Muslim means endless love for humans, relations, humanity and Allah Almighty, and we must strive to set better standards of this love every moment. For a Muslim love and its expression is NOT restricted to 14th Feb! its a round the clock matter!

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Imagine all the school going children and teenagers watching all this campaign on the media and the decoration of shops and the sale of gift items. What sort of a focus shift this would cause! There is tremendous difference in the environment of the schools of today and the schools to which our generation went to. All this is due to misconceptions about Islam and lack of understanding about the values that our religion gives us.

This concept is very tempting, its easy to spread these celebrations, the youth can easily fall in this trap, but we need to spread awareness.

I think things can be made clear if we start calling the day "St. Valentine's day"! maybe then our attitude towards it might change and we might stop blindly following the west.

The only positive thing that I enjoy each year about this day is that the deserving flower shops earn a lot!